Insure just to be sure!

During our last Media and Communication seminar, we were asked to pick a media item and answer some questions about it.

We chosen an ad from Centraal Beheer: “Acupuncture”, probably because of the way its creativity managed to make us smile without being of bad taste.

Centraal Beheer: “Acupuncture” (2007)

“Centraal Beheer Achmea, an insurance company based in Apeldoorn, the Netherlands, is part of Achmea, the largest insurance company in the country. It is usually referred to as “Apeldoorn”. Won a Bronze Lion at Cannes International Advertising Festival 2007 with ‘Acupuncture’ (Accupunctuur), part of “Let’s Call Apeldoorn” campaign. The fifteen-year-long campaign, developed at DDB Amsterdam, has produced a number of award-winning commercials. Centraal Beheer Achmea currently hosts 44 television advertisements from the last fifteen years.” (Wikipedia)

The Centraal Beheer Acupuncture ad was developed at DDB Amsterdam by creatives Dylan De Backer, Joris Kuijpers, Andre Dammers, agency producer Vanessa Janssen, account supervisor Herberth Samsom.

Agency: DDB/Amsterdam

Production Company: CZAR/Amsterdam
Director: Bart Timmer
DP: Patrick Duroux
Producer: Sybrig Stork

Creatives: Dylan De Backer, Joris Kuijpers, Andre Dammers
Agency Producer: Vanessa Janssen
Editor: Marc Bechtold
Post/Effects: Nozon/Brussels
Online: James Vanderhaeghen
Music: Massive Music/Amsterdam
Sound Design: Earforce/Amsterdam
Shoot Location: Bangkok

The Achmea company:

Industry: Insurance

Type : Privately Held

Status: Operating

Company size: 22,000 employees

Founded: 1811

Gross Written Premiums: €17.9 billion (2008)

Other Centraal Beheer commercial:


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